Privacy

This site sets no cookies. There is nothing to accept, nothing to decline, and no consent banner, because there is nothing to consent to. The analytics described below are cookieless by design.

There are also no accounts. Nothing on FirmFax has a login, so there is no profile to build, no password to lose, and no reading history attached to a person. The features that look like an account, such as starred firms, are held by your own browser and never reach a server.

A handful of values are written to your browser’s own local storage so the site remembers your choices between visits. They stay on your device. They are not transmitted to FirmFax, they are not readable by any other site, and clearing site data for this domain removes all of them permanently.

The complete list is at the bottom of this page. If your browser blocks site storage, the affected pages say so rather than silently forgetting.

Page views are counted with Plausible Analytics, loaded from plausible.io for the domain firmfax.com. Plausible sets no cookies, assigns no persistent identifier, and does not follow anyone across sites. What FirmFax sees is aggregate: how many people read a page, roughly where in the world they were, and which site sent them.

Two custom events are counted the same aggregate way: a newsletter signup, and a click on an outbound link to a firm. Neither carries an email address or anything that identifies a reader.

Email addresses are held by Kit, the mailing provider, and nowhere else. FirmFax keeps no copy in a database of its own. Subscribing is double opt-in: nothing is sent until you click the confirmation link, and an address that is never confirmed is never mailed.

If you save an alert setup, three things travel with the address: which of the four alert types you ticked, the firms you have starred (a list of slugs, up to 80, stored under the name firmfax_watchlist), and which page you signed up from. They exist so an alert can be about the firms you actually watch rather than all of them.

Every email carries an unsubscribe link. Using it removes the address from the list along with those preferences. Nothing is sold, rented, or shared with any firm listed on this site, and no firm is told who subscribed or which firms anyone has starred.

When you follow a link to a prop firm, the click is recorded before the page opens. This is how FirmFax knows how much traffic it sends each firm, which is the basis of every commercial arrangement described on the disclosure page.

What a record contains: the time, the firm, which page and which button sent you, the account size or plan the link referred to, the referring site’s hostname, a two-letter country from the request, and whether the device was a phone, tablet or desktop.

What it does not contain: your IP address, your browser’s user-agent string, your email address, or any cookie. To count returning visitors within a single day without keeping any of that, a one-way fingerprint is derived from the request and a secret, mixed with the date. It cannot be reversed into an address or a device, and because the date is part of it, it stops matching at midnight UTC. There is no way to follow anyone from one day to the next.

Automated traffic, such as search-engine crawlers and link previews, is recorded and marked as such, so it can be kept out of any figure quoted to a firm.

A link to a prop firm hands you to that firm. From that moment their privacy policy applies, not this one. Firms that pay FirmFax a commission run their own tracking and set their own cookies to attribute the referral, and FirmFax has no control over and no visibility into what they collect.

Which links carry a commission, and what that commission does and does not influence, is set out in full on the disclosure page.

The site is served by Cloudflare, which processes every request in order to deliver a page and keeps its own standard request logs. The outbound-click records described above are stored on Cloudflare infrastructure. Kit holds the mailing list. Plausible counts page views.

That is the complete list of third parties. No advertising network, data broker, or social-media pixel touches this site. These providers may process data outside your own country.

To remove an email address: use the unsubscribe link in any email. To remove everything your browser holds: clear site data for firmfax.com. To opt out of analytics: any content blocker that stops the Plausible script will do it, and nothing on the site depends on analytics working.

To ask what is held about an address, to have it deleted, or to raise anything on this page, write to corrections@firmfax.com. It is the same inbox as corrections and it is read by a person.

If this page and the site ever disagree, this page is wrong and should be corrected. Say so and it will be.